About
Karima Asaad is a renegade behind the lens, a visual artist, director, and photographer who doesn’t just capture moments—she seizes them by the throat. Her work is bold and intimate, inviting viewers to engage with the candid beauty of life as it naturally unfolds. There’s an authenticity in every frame, an energy that comes from embracing the real and the spontaneous.
Having worked across Europe, Australia, Asia, the US, and the Middle East, Asaad’s global experience has shaped her unique perspective. Her collaborations with major brands have sharpened her storytelling, infusing it with a dynamic spirit that keeps her work feeling fresh and alive.
Her camera has found itself amidst the corporate worlds of TRESemmé, Vaseline, Westfield, the Virgin Group, Puma, KFC, Disney, to name a few, capturing moments that feel intimate, alive, and authentic.
Born into an Egyptian-Lebanese family and spending part of her childhood in remote New South Wales, Asaad had to craft her own idea of femininity—one that shatters convention and takes no prisoners. That rebellion seeps into her art. “Women get it,” she says. “They see themselves in the work. They feel it. It’s visceral.”
Her work doesn’t just speak to women—it howls. And she’s here to collaborate with brands who aren’t afraid to listen.
“It’s aliveness I capture. Nothing less.”
Clients
TRESemme, Vaseline, Virgin Group,Samsung, Westfield, Puma, ModiBodi, Ogilvy, Special Group, DDB, BMF, Australian Govt, Westpac, Tart, M&C Saatchi, Jane Doe, Commonwealth Bank, Banjo, We Are Social, Zip It, Sibling, Glints, New York Times, The Telegraph, Australian Geographic and Scape
Awards
2021 | Finalist Olive Cotton Award
2021 | Top 20 Australasia’s Top Emerging Photographers.
2019 | MEAA Visual Storytelling