About
Karima Asaad shoots stills, short films and art directs, and is expanding her commercial advertising work worldwide.
An award-winning artist, she captures moments that evoke our curiosity, and invites us to engage with the subject; her work is raw and slightly voyeuristic.
Previously, Asaad worked as a photojournalist and freelance creative photographer in London, New York, Bangkok and Sydney.
Her formative years trained her to capture the ephemeral vignettes of life, spontaneous and intimate. Grabbing snippets of life by her lens.
There are now snippets of life in her work for her clients including TRESemmé, Vaseline, Westfield, Virgin Group, Commonwealth Bank, Puma, Samsung, Voly to name a few.
Asaad, who was born into an Egyptian-Lebanese family and lived for a time in her early years in a remote NSW town, was forced to find her own sense of womanhood and femininity, not one based on traditional conditioning, and weaves women’s perspectives harmoniously into her work.
“My creations appeal to women. Women understand my work and they feel my work,” she said.
“I want them to take these moments, and concepts, and ideas that resonate, that reflect them, to such a deep level.
“And I want to work with brands who have similar perspectives to those women.
“It is aliveness I capture.”
Clients
TRESemme, Vaseline, Virgin Group,Samsung, Westfield, Puma, ModiBodi, Ogilvy, Special Group, DDB, BMF, Australian Govt, Westpac, Tart, M&C Saatchi, Jane Doe, Commonwealth Bank, Banjo, We Are Social, Zip It, Sibling, Glints, New York Times, The Telegraph, Australian Geographic and Scape
Awards
2021 | Finalist Olive Cotton Award
2021 | Top 20 Australasia’s Top Emerging Photographers.
2019 | MEAA Visual Storytelling