Beforeplay
Ah, the thrill of Beforeplay. Swab your gear, drain the main vein, or pee in a cup—whatever your poison, there’s no kinkier foreplay than an STI test. Forget roses and wine; romance is a clean bill of health, baby.
Because here’s the thing: one in six people are sporting an STI—and that’s one acronym nobody wants tattooed on their life. The Australian Government’s BEFOREPLAY campaign puts the test before the best, asking folks to handle their business before they throw down the bedroom gauntlet.
Happy, safe, and STI-free. A story told with visuals that stick like gum on your shoe—forever lodged in your brain.
Credits
- Client: Australian Government Department of Health and Aged Care
- Agency: Ogilvy
- Production: Scoundrel for Film and Karima Asaad for Photography
- Role: Photography and Photography Production