Department Of Social Services: Building Respect, Stopping Violence
This campaign is a call to action—a movement to stop violence against women by planting the seeds of respect early and often. It’s about integrating conversations into the fabric of daily life, cultivating respectful behaviours and principled actions in the hearts of young Australians.
Children are mirrors, absorbing the world around them. Their respect—or lack of it—is learned from the everyday interactions they see, hear, and feel. This campaign celebrates the power of weaving authentic, meaningful conversations between adults and children into the rhythms of daily life. These small, consistent moments become the bedrock of a respectful, conscientious society.
It starts with simple steps: a shared moment, a daily conversation, a child learning to stand up for themselves and others. These small acts accumulate into something profound. Trust is built. Fairness is nurtured. And from these foundations, the courage to act and shape society emerges.
The ripple effect is beautiful and undeniable: kids who grow into leaders of respect, who radiate their values outward, echoing across generations.
Because stopping violence starts with respect. And respect begins with us.
Credits
- Client: Department of Social Services
- Agency: BMF
- Production: Flipp
- Role: Photographer