Vaseline


This campaign for Vaseline focused on capturing the strength and empowerment of women through powerful photography. We positioned women in ways that showcased their confidence and highlighted the beauty of their skin. The campaign featured a variety of Vaseline lotion options, emphasising how each product caters to different skin needs. By celebrating diverse skin tones and types, we demonstrated that Vaseline empowers women to feel strong and beautiful in their own skin.


Credits


  • Client: Vaseline
  • Agency: Ogilvy Singapore 
  • Production: Chamni’s Eye
  • Role: Director and Photographer