Virgin Australia: "Life Amplified"
This campaign is a call—a whisper to the soul, an inflatus for the heart. It’s an invitation to step beyond the mundane and into the extraordinary. An alternative reality where life is heightened, a person amplified, and business isn’t just done—it’s lived.
At the centre of this call is Virgin Australia Business Flyer, the bridge to a world where flair meets focus, and certainty meets spirit.
This campaign celebrates people of business with an edge: those who infuse their work with determination, style, and an uncommon boldness. It’s for the self-assured, the stylish, the undaunted. For those who connect with humility but demand excellence. For those who know that their work isn’t just a job—it’s a craft.
Through special moments captured in vivid detail, the campaign showcases the essence of these individuals. Their poise. Their drive. Their moments of quiet intensity and undeniable charisma.
This is more than a campaign—it’s an emblem of a different kind of work attitude. Virgin Australia doesn’t just transport you; it transforms you. It connects you to the beyond. To something more.
Credits
- Client: Virgin Australia
- Agency: Special Group
- Production: Loveridge
- Role: Photographer