Westfield $10,000

He’s hunched over the handlebars like a Melbourne Cup jockey, back arched, veins pulsing, eyes blazing with a desperate hunger. Determination is carved into his face, a monument to years of loss and longing. He’s just shy of snapping a branch off a tree and whipping the machine into submission.

This man isn’t just chasing $10,000—he’s chasing redemption. A chance to be part of something, to break free from a lifetime of almosts and not-quites. Three ex-wives couldn’t fill the void, and neither could the stale routines of existence. But this? This moment, this prize, this fleeting connection to a roaring crowd—it might just make him feel alive again.

He craves it. The win. The reward. The validation. The rush of finally being seen.



Credits
  • Client: Westfield
  • Agency: Sibling
  • Production: Flipp
  • Role: Photographer